Saw this yesterday and it's solid!
What absolutely must go on your home page
Posted by katya on Tue, May 19, 2009
If you’re a nonprofit, here’s my list:
1. Something that tugs the heartstrings - an arresting image, a bold statement, the start of an incredible story
2. A 2-second statement that sums up who you are and what you do so that anyone glancing at the page gets it right away
3. Clear, intuitive navigation that is organized according to the brain of the people who come to your website and NOT your org chart
4. A quick case or link to a case for why you’re THE organization to support
5. A way to capture people whose interest has been captured (a great email signup that entices people to provide their email address)
6. A big donate button for people ready to give
7. A third-party endorsement (ratings from Charity Navigator or a testimonial from someone)
8. Something that shows where the money goes or links to information on where donations go (this can be part of #4)
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